(Infographic made by GOOD and University of Phoenix)

Principle One: Invisibility

This infographic has a seamless design, that is that it appears smooth. The less effort a graphic appears to have taken to be created, the better it often looks (unless you actually spent no time on it).

Principle Two: Show the Near and Far

This graphic has a mix of large designs that will catch your eye right away, as well as more refined print that you will only make note of upon closer focus. One is meant to draw you in, the other is meant to keep your attention.

Principle Three: Alignment

All the components of this graphic are carefully organized and make something of a grid. It is evident that the creator of it did not just spontaneously place the items where he or she wanted, but the placement came about from careful planning.

Principle Four: Repetition

Colors and styles are repeated here and establish a sense of consistency. This makes the graphic easier to perceive and stay focused on.

Principle Five: Contrast

There is some contrast here, but not a lot. The creator used the contrast between black and white effectively, but other than that the color choice is not very bold.

Principle Six: Proximity

This graphic does a nice job of keeping relevant information compact. Data that relates to other data are not spread out all over, but rather are appropriately placed right next to each other.

Principle Seven: Intuitiveness

No reader should struggle navigating through this graphic. It is easy to comprehend and does not strain the eyes or mind. Anyone who can read can understand what this graphic is attempting to demonstrate.

Principle Eight: Simplicity

This principle is comprised of many of the others that preceded it. The underlying feature of a graphic that makes it effective (other than the accuracy of its data) is its simplicity. Simple graphics will be understood and appreciated by readers; convoluted and messy graphics will be overlooked.


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